Case Study

Sainsbury’s B2B Case Study

How we moved Sainsbury’s products to international shores using our experience as specialty food distributors

Sainsbury’s is a much-loved brand, admired the world over for offering delicious food of premium quality.

Not only that, but their competitive prices have also made them an accessible brand that has filled homes and hearts since they opened their first store in 1869. We were honoured to be chosen to play the role of their specialty food distributors to enable access to their quality products in other parts of the world. And so, the opportunity for Sainsbury’s B2B dealings came to life.

Speciality Food Distributors Extending Sainsbury’s Reach

Sainsbury’s have become a household name that delivers sales of £30 billion per annum. Their success is underpinned by one of the world’s leading own brand operations, spanning tiers of good, better, best complemented with their SO Organic, Freeform, and Inspired to Cook ranges, to name a few.

They have been successfully serving both wholesale and international partners since 2015 with National Brands and own brand product, but they wanted a more efficient and flexible platform to keep growing further. They considered various options before chosing Curatyx as their exclusive partner to work and grow with, and here we are today.

Creating Opportunity For Sainsbury’s B2B Dealings

Our deep understanding of the Sainsbury’s brand, heritage, and promise combined with the trust of retailers around the world made us the ideal conduit for business opportunity between the two. International retailers relied on us to fulfil their needs and Sainsbury’s leaned into our operational capability to direct a global supply chain.

As a result, retailers around the world who would otherwise struggle to find premium quality products at affordable prices, now have access to the Sainsbury’s brand. On the other side of the spectrum, we have enabled Sainsbury’s to have a presence in multiple international locations across the globe.

We are the catalyst who created, implemented, and streamlined the opportunity, and we are replicating it for other retailers and manufacturers as well.

Retailers:

Let us know how we can help you? Or if you’d like to discuss Sainsbury’s Own Brand Range feel free to contact us.

Brands & Manufacturers:

Let us know how we can help you? If you’ve got any questions we’d be delighted to share our insight on it.